Mortgage and Real Estate Marketing

What an interesting topic. At Exodus, our focus is on Sphere-of-influence marketing exclusively. While there are plenty of "marketing concepts" to study in the arena of marketing as a whole, not all of them work for the mortgage industry.

There are several reasons for this but most importantly, a home purchase is such a huge decision that people don't typically go to the phone book or a newspaper because they "need" a loan. They always start with people they trust. If they know you, they should call you right? Quick, what's the name of your plumber? No idea right? Well this is where the search begins, and shortly there after it ends.

This is why you need to be doing direct marketing with a newsletter. This not only happens to your clients, but it happens to their friends and family members, cousins, uncles, brothers, sisters, in-laws, associates and the list goes on and on.

Newsletter Marketing

The reason we focus on sphere of influence - newsletter marketing is simple. It provides the best platform to keep you in front of your client base and covers all areas of Mortgage and Real Estate Marketing or direct marketing in one simple print piece.

It's important to note that the idea of a simple print piece isn't to be mistaken for a flyer, or a post card. Believe it when we tell you, if post cards or flyers worked as well as a newsletter, we'd just as soon produce and sell those, but they don't work as well so we don't produce nor sell them. There is a time for a post card, but send your clients a post card every month and they'll think that you are not only a cheapskate, but that you are also without value and here's why...

You probably don't need to be told how complex the mortgage industry can be, and telling your past clients that the rates are historically low every month doesn't really offer much value.

The idea of Mortgage and Real Estate Marketing or newsletter marketing is that you share with your clients a little of yourself, your knowledge, and guarantee that you are part of the family. Can't do that with a post card, a calander, or a flyer now can you? Professionals give value, salepeople give postcards and calendars. It really is that simple.

For a successful marketing strategy, a direct marketing component is not only necessary but paramount! With all the other areas of marketing available today, none maintain loyalty like newsletter marketing so whether it's a mortgage marketing campaign or a real estate marketing strategy that you're looking for, Exodus Marketing Group has been doing this with a higher success rate than anyone in the mortgage and real estate marketing industry. Give is a call today!