How do you speak to your clients? How do you come across in your communications with them? Surprisingly, the answer to this question is usually the last thing considered by those who offer any form of mortgage marketing. There are literally hundreds of real estate marketing firms out there and they all seem to miss the biggest opportunity by neglecting the most important person in the equation - THE READER!
A big mistake often made in direct marekting - specifically with mortgage newsletters - is to mistake a marketing newsletter for a flyer, or to treat it as a simple reminder. To make this mistake is to depreciate your client base and the value they bring to your mortgage marketing as well as real estate marketing campaigns. In a referral driven industry like real estate, there isn't enough time to call everyone in your sphere and a have social and conversational relationship as we'd all like. This is why the most effective marketing is a newsletter platform. This platform takes advantage of several marketing concepts, and therefore should never be neglected. Past clients are often the least considered source for business growth, even though the broker, loan officer or real estate agent will swear "They're the most important" and "I stay in touch...!"
Unfortunately, most so called mortgage marketing or real estate marketing outfits these days miss out on the single most important element in their copy: The connection between the loan officer or real estate agent and the client they are speaking to... reaching out to... marketing to!
We realize that most loan officers and real estate agents don't have a degree in marketing, and are susceptible to many packages and programs that have you clicking buttons, giving email addresses and every form of gimmickery known to man. These so called mortgage marketing or real estate marketing firms give very little insight as to what works and what doesn't. What you need to be doing is communicating with your client base, not trying to net them in with gimmicks and slight of hand trickery. To be effective you MUST communicate with the reader in a real and meaningful way. That starts with your direct marketing piece.
Since it costs 8x more to create a new client than to keep and get referrals from an existing one, you need to take your marketing plan seriously! This requires that you Share Yourself, Share Your Knowledge & Become Family! We know exactly how to accomplish this!
See samples of our newsletters for mortgage and real estate by clicking here or call 800-315-1910.
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